Friday, August 3, 2007

Thumbs up for Proton experience in UK - Ranked no 2 for customer satisfaction survey




(Malay Mail Via Thomson Dialog NewsEdge)


PROTON, in a survey recently, was placed amongst the top ranked manufacturers in customer satisfaction of new car purchases. The survey was conducted by Which Car? in the United Kingdom.The survey - UK's largest with more than 93,000 respondents - placed Proton second to Lexus and ahead of brands such as Honda, Toyota, Subaru, Mazda and Nissan.

The survey revealed that some 75 per cent of owners were very satisfied with their showroom experience and service at Proton while Lexus took top honours with 82 per cent.Readers purchasing a car from a franchised dealer had been asked to rate the customer sales experience using a five-point scale, ranging from `very satisfied' to `very dissatisfied'.

"Of course, when we have no direct contact with the end buyer it means we can only rely on our dealers to make the sale and continue looking after them well in terms of after sales service," said Proton Cars UK Limited managing director Brian Collier.

Proton Cars UK has set a goal of recruiting a further 30 dealers by the end of 2007.
Currently, it offers the 1.2-litre Savvy, the 1.3 and 1.6-litre GEN.2, the 1.6-litre Impian or Waja, and the new Satria Neo.

Proton's franchised dealer network to date includes 80 full sales dealers, 20 Jumbuck specialist dealers and 26 service and parts only dealers.

Between 1989 and 2004, in excess of 120,000 vehicles were sold.

Which car? (UK) survey ranking on showroom experience/service

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